Looks counts but not as much everyone on this forum makes it out to be.
Looks are the most important factor in terms of sexual attraction.
Money and success are the most important factors for mating and creating family.
But only a small mimority have plenty of money and success and thats why men focus on things that can improve easier and the most important is appearance except from one trait which is very important and can't change, height.
You can build a very good body, you can improve.your style a lot but you can't have a good height without LL if you don't have it already. Thats why people here focus so much on that, because it is the only thing they can't change but still women care about it more than anything other which is insane but true.
So a good appearance together with financial stability is what women want from men most of the times.
If you don't have one of them things get harder but if you don't have neither, then you are almost doomed.